Elon Musk Launches New ‘Burnt Hair’ Perfume With ‘Repageant Desire’ Fragrance

Elon Musk is promoting a new perfume, as the track record for the world’s richest man continues, apparently starting as a joke in in-demand products.

Musk announced the fragrance — called “Burnt Hair” and described it as “the essence of adversity” — in a tweet on Tuesday before changing his Twitter biography to “perfume salesman.” A separate product page posted by Musk’s tunnelling company, The Boring Company, listed the fragrance at $100 a pop, and Musk later tweeted that 10,000 bottles had been sold.

The billionaire said in an earlier post in September that The Boring Company would launch a fragrance for men that would help them “stand out in the crowd.” He wrote Tuesday that getting into the fragrance business was inevitable given his nickname, jokingly tweeting: “Why did I fight this for so long.”

The CEO of Tesla Inc. has a history of launching products based on jokes that his huge fanbase has sought as collectibles.

A limited line of 20,000 flamethrowers sold by The Boring Company in 2018 attracted enormous interest to raise $10 million for its tunnel-building trials. He has also used items to mock investors betting against the electric automaker, including Tesla tequila based on April’s Fool’s Day and satin short shorts (priced at $69.420) to mark a victory over short sellers. ) contains a pair.

Musk has said The Boring Company plans to build a so-called functional Hyperloop in the coming years – a tunnel-based, high-speed transportation system – though significant hurdles, including securing permits for projects and passing environmental studies, remain.


Hi, my name is Nisha and I'm an educational journalist based in India. I've always been passionate about the power of education to transform lives, and that's what led me to pursue a career in journalism focused on this area. I completed my Bachelor's degree in English from Hindu College in Delhi in 2013 and then went on to earn my Master's in Journalism and Mass Communication from the Indian Institute of Mass Communication in 2017. During my studies, I also completed several short-term courses on Education in India, Sociology, and other related subjects to deepen my knowledge in this field. I'm particularly interested in improving access to quality education in rural areas, where students often face significant challenges. I've worked on a number of initiatives to address this issue, including advocating for better policies, resources, and practices that can make a difference. As an educational journalist, I'm passionate about using my platform to highlight important issues in the education space. I've covered a wide range of topics, including the impact of technology in the classroom, innovative approaches to teaching and learning, and the challenges facing students from marginalized communities. One of the things I love most about my work is the opportunity to constantly learn and grow. I'm an avid reader and believe that reading is key to expanding one's knowledge and perspective. I'm always seeking out new ideas and insights to help me better understand the world around me. In summary, as an educational journalist, I'm dedicated to using my skills and expertise to make a positive impact in the field of education. I'm committed to improving access to quality education for all students and to using my platform to raise awareness about important issues in this area.

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