The government has approved print and Digital Media Association (PADMA) to self-regulate news and current affairs publishers. 47 digital news publishers are on board, so they’ll look at complaints about their content.
In an official order on December 2, the I&B Ministry said: “Print and Digital Media Association has been registered as a self-regulatory body with the member publishers.”.
According to the order, the organisation will be headed by former HC judge Mool Chand Garg, and part-time Prasar Bharati member Ashok Kumar Tandon and journalist Manoj Kumar Mishra will be members.
“PDMA will handle grievances related to the code of ethics under rules 12 under sub-rules (4) and (5). Also, the body has to ensure the publishers adhere to the rules, including giving the requisite information under rule 18.
As a result, the Ministry has approved nine self-regulatory bodies since May 2021 under rule 12 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Among them are DIGIPUB News India Foundation, Confederation of Online Media (India), and NBF- Professional News Broadcast Standards Authority.
According to Jitendra Mehta, CEO, PADMA, “We’ll focus on grievances regarding digital media platforms that haven’t been addressed at the platform level.”
Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, say that self-regulatory bodies will “oversee and ensure adherence by publishers to the code of ethics; Provide guidance to publishers about aspects of the code of ethics, solve grievances that publishers don’t solve within 15 days, hear appeals filed by the complainant against the decision of publishers; issue such guidance or advisories to such publishers… for ensuring compliance to the code of ethics”.