Jannah Theme License is not validated, Go to the theme options page to validate the license, You need a single license for each domain name.
India

The content of Doordarshan will be revised, with an emphasis on original programming: Prasar Bharati CEO Gaurav Dwivedi

Gaurav Dwivedi, the chief executive officer of Prasar Bharati, stated that the content broadcast on Doordarshan channels will be revamped over the next four to six months, with a focus on the production of original programming.

The new Broadcasting Infrastructure and Network Development (BIND) programme of the Ministry of Information and Broadcasting, with a budget of Rs 2,539 crore, focuses on content development in addition to technological upgradation.

Under BIND, which was recently approved by the Union Cabinet, there is a special emphasis on expanding the coverage of All India Radio (AIR) in border areas. On the Indo-Nepal border, the coverage of AIR FM will grow to 63% from the current 48.27%. Throughout the border territories of Jammu & Kashmir, it will increase to 76% from the current 62%, according to Dwivedi.

In addition, eight lahks DD Free Dish DTH Set Top Boxes (DTBs) will be distributed to residents of distant, tribal, Left Wing Extremism (LWE), and border regions.

The objective for DD channels is to provide “rich content, including in regional languages, with a focus on entertainment, health, education, youth, sports, and other public service content,” according to Dwivedi, who added that news-gathering facilities will be expanded to semi-rural areas in order to increase the proportion of local and hyperlocal news coverage.

In order to combat competition from digital content consumption and OTT platforms, Doordarshan may consider establishing its own OTT app, according to Dwivedi, who said that the majority of DD programming is already available online on platforms such as YouTube. The goal is to create a healthy balance between DD’s responsibilities as a public broadcaster and as a source of entertainment.

According to Union I&B Minister Anurag Thakur, the BIND plan will also provide financial support to Prasar Bharati for the expansion and upgrade of its broadcasting infrastructure and civil works associated with the organisation.

The government stated that the acquisition of OB vans and the digital upgrade of DD and AIR studios to make them HD-ready would also be part of the initiative. Currently, Doordarshan maintains 36 television channels, including 28 regional stations, and AIR manages over 500 broadcasting locations.

The BIND programme will boost the coverage of AIR FM transmitters in the country to 66% by geographical area and 80% by population, up from 59% and 68% correspondingly, according to the government.

The extension of DD Free Dish’s coverage area is anticipated to provide employment possibilities in the production of DD Free Dish DTH boxes, according to the government.

Dwivedi stated that content creation and innovation for AIR and DD have the potential to create indirect employment opportunities in different media industries, such as TV/Radio production, transmission, and media-related services.

 

Nisha

Hi, my name is Nisha and I'm an educational journalist based in India. I've always been passionate about the power of education to transform lives, and that's what led me to pursue a career in journalism focused on this area. I completed my Bachelor's degree in English from Hindu College in Delhi in 2013 and then went on to earn my Master's in Journalism and Mass Communication from the Indian Institute of Mass Communication in 2017. During my studies, I also completed several short-term courses on Education in India, Sociology, and other related subjects to deepen my knowledge in this field. I'm particularly interested in improving access to quality education in rural areas, where students often face significant challenges. I've worked on a number of initiatives to address this issue, including advocating for better policies, resources, and practices that can make a difference. As an educational journalist, I'm passionate about using my platform to highlight important issues in the education space. I've covered a wide range of topics, including the impact of technology in the classroom, innovative approaches to teaching and learning, and the challenges facing students from marginalized communities. One of the things I love most about my work is the opportunity to constantly learn and grow. I'm an avid reader and believe that reading is key to expanding one's knowledge and perspective. I'm always seeking out new ideas and insights to help me better understand the world around me. In summary, as an educational journalist, I'm dedicated to using my skills and expertise to make a positive impact in the field of education. I'm committed to improving access to quality education for all students and to using my platform to raise awareness about important issues in this area.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button