With over 92,000 Instagram followers and counting, 25-year-old Sanskruti Salunke has quickly become one of the most recognizable young influencers working in Maharashtra’s thriving regional entertainment industry. Based in Maharashtra, India, Salunke first stepped into the spotlight as a contestant on the hit Marathi reality show “Jau Bai Gavaat”, captivating viewers across the state with her beauty, poise and quick wit. She ultimately placed 3rd while garnering legions of new supporters – many of whom now faithfully follow the budding star on social media.
But Salunke’s not just relying on reality show fame. In recent months, she has strategically leveraged her heightened visibility to rapidly grow her Instagram following and establish herself as a top Marathi-language creator. Since debuting her account in October 2022, Salunke has amassed over 70,000 new followers in just six weeks. Fans are drawn to the genuine personality conveyed through stunning fashion and lifestyle photos accentuated by smile.
Yet her account offers much more than pretty pictures. Salunke shares relatable beauty and styling tips with Marathi-speaking followers seeking everything from everyday makeup looks to glamorous hairstyles. Her content appeals to young women hoping to recreate Salunke’s effortlessly chic fashion aesthetic on a budget.
And by collaborating with brands like fashion label Tinderu, Salunke merges social media clout with monetization opportunities. As she continues nurturing her regional fanbase, custom sponsorships enabling localized targeting could become quite lucrative.
Salunke supplements her influencer content creation with professional modeling work spotlighting both traditional Indian fashion as well as trendy styles. Striking poses for stock image companies and photographers provides photos for Salunke’s Instagram feed along with valuable connections in the entertainment space.
While still early in her career, Salunke’s balances glamorous aspirations with down-to-earth authenticity that resonates in India’s close-knit regional markets. Profiles in Marathi-language outlets like Saamna and Pudhari along with 10 million-plus readership English-language portal BollywoodLife signal growing notoriety across linguistic barriers. As Salunke broadens her multimedia footprint, she could soon become a household in Maharashtra and beyond.
The rising talent has expressed a long-term goal of eventually launching her own business venture, perhaps within the fashion or cosmetics industries. But for now, she remains focused on organically expanding her regional audience through social media and television gigs, bringing that trademark smile along the way. With the quick success she’s already achieved, Salunke appears well on her way to becoming a digital culture and fashion icon for modern Marathi speakers across India.
