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A testament to Logitech’s new direction following the pandemic and customer requirements

Logitech’s Logidock, an all-in-one docking station, is a testament to the change its audiences are experiencing. Thus, Logitech is adapting its design thinking for the future. The new all-in-one docking station aims to simplify users’ lives by decluttering desktops and making video meetings easy. With two 55 mm speakers, Logidock can charge a laptop and connect multiple USB peripherals, including those not Logitech. Businesses with existing solutions can use the product without incurring additional costs, as it’s compatible with both Logitech and non-Logitech webcams.

There is the best broadband in the office, the best lighting, and plenty of space. Hosting a good enterprise video conference is relatively easy with a setup like that. Anand Lakshmanan, Head of B2B, India and South West Asia, explains that there are practical challenges at home due to external noises and improper lighting. However, people expect the same level of service at home as well. As a result, Logidock bridges that gap.”

In addition to changing its character from a company that caters to gamers and PC power users to one that also caters to enterprises, Logitech is constantly striving to bridge the gap between the work and home office environments. The pandemic has accelerated Logitech’s development of video conferences and meeting solutions for businesses over the past few years.

As well as the Rally Bar and Meetup, Logitech offers Group, Scribe, and Connect products designed to cater to large, medium, and small meeting rooms. With Logitech, you can hear and speak clearly in large meeting rooms, for example.

It showcases the kinds of new use cases this can serve at the Logitech Experience Center. Logitech Tap Scheduler, for instance, allows you to see meeting details for specific conference rooms. A unique feature of this product will enable users to see who is inside and who is hosting a meeting and book the space for future meetings.

As if this was not enough, Logitech also offers dedicated enterprise customer support to assist companies with any issues they might encounter if they use Logitech’s business products or consider a solution from the company. As with Logitech’s consumer products, business products also offer software that allows users to customize functionality.

Teams collaborate at the company’s Chennai research facility to create new products and test them. Users get the best experience by fine-tuning products such as headphones and computer mice. A brand like Logitech should consistently deliver products that meet users’ expectations.

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